Production Company Plane Stupid has recently created an ad where Polar Bears fall to their deaths in an urban environment. The purpose seems to try and show the gravity of the situation with global warming (See what I did thar? :B ). The thought of it is unbearable (OK, I'm done)
What it instead does to me is gives me an irrational fear of one of the most unpredictably aggressive mammals known to man to fall from the sky and crush me, and if they miss, they'll get back up and eat me.
I'd be more willing to campaign against Global Warming if it caused polar bears to precipitate from the skies and into my neighborhood.
This ad campaign has effectively concluded that in relative levels of alarming crises facing our earth through the following equation:
Volume Carbon Dioxide > Weight of Polar Bear crushing you from stormy skies.
Someone doesn't have their priorities straight.
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